New PSA encourages a legacy of environmental stewardship
Washington, DC, February 1, 2008—The Wallace Genetic Foundation, a charitable foundation dedicated to sustainable agriculture and protection of our natural resources, has released a TV Public Service Announcement to inspire environmental stewardship.
The PSA is cut to the song “Sinnerman” as performed by the late Nina Simone. The spot illustrates how individuals can choose to change the world for the worse or for the better.
The PSA was shot in high definition in Assateague, Md, Washington, DC, the Northern Great Plains of Montana, and Sedona, Arizona. “Sinnerman’s” journey begins in the polluted environment he has created and/or ignored. It continues into a world where people choose to protect the environment; the journey brings “Sinnerman” to the realization that he can choose the legacy he leaves behind.
The spot was conceived and directed by Joan Murray, a trustee with the Wallace Genetic Foundation, and granddaughter of Henry A. Wallace who served as Secretary of Agriculture and Vice President under Franklin Roosevelt. Wallace also founded the Pioneer Hi-Bred Corn Company.