The PSA is cut to the song “Sinnerman” as performed by the late Nina Simone. The spot illustrates how individuals can choose to change the world for the worse or for the better.Wallace Genetic Foundation funded Public Service Announcements
New PSA encourages a legacy of environmental stewardship
Washington, DC, February 1, 2008—The Wallace Genetic Foundation, a charitable foundation dedicated to sustainable agriculture and protection of our natural resources, has released a TV Public Service Announcement to inspire environmental stewardship.
The PSA is cut to the song “Sinnerman” as performed by the late Nina Simone. The spot illustrates how individuals can choose to change the world for the worse or for the better.
The PSA was shot in high definition in Assateague, Md; Washington DC, the Northern Great Plains of Montana and Sedona, Arizona. “Sinnerman’s” journey begins in the polluted environment he has created and/or ignored. It continues into a world where people choose to protect the environment; the journey brings “Sinnerman” to the realization that he can choose the legacy he leaves behind.
The spot was conceived and directed by Joan Murray, a trustee with the Wallace Genetic Foundation, and granddaughter of Henry A. Wallace who served as Secretary of Agriculture and Vice president under Franklin Roosevelt. Wallace also founded the Pioneer Hi-Bred Corn Company.
Murray partnered with Sandy Cannon-Brown, President of VideoTakes, Inc., to produce the PSA. Wayne Westbrook was director of photography with additional footage from Larry Engel and Getty Images. Olivia Yeo, Vice-President of VideoTakes, Inc., was the principal editor. Henninger Media Services provided post-production and DVD services. David Haselkorn stars as “Sinnerman.”
The Music Bridge LLC handled music clearance and licensing. “Sinnerman” as written and performed by Nina Simone, appears courtesy of Mercury Records, a division of Universal Music Enterprises.
Save Rainforests Save Lives
We lose the promise and potential of thousands of life-saving medicines when rainforests are destroyed.
Many children and adults are alive today because of plants found in the rainforests. Fifty years ago, acute lymphoblastic leukemia was a lethal disease. However, thanks to the discovery of a medicine derived from a rainforest plant, we now have an 85% cure rate of childhood leukemia.
Tragically, the rainforests are disappearing at a rate of more than two acres a second because of natural resource exploitation. If the rainforests are destroyed, we lose the source of hundreds of life-saving medicines and the promise of thousands more.
This Public Service Announcement (PSA) features a native botanist and children in the rainforest of Ecuador, and a leukemia patient and his doctor at Children's Hospital in Washington, DC. We are reminded that we are all interconnected, and that saving rainforests, saves lives - including our own.
If it were not for the rainforests, John Paul Emory- the patient featured in the PSA- might not be alive today. Because of the rainforests' medicinal bounty, John Paul is leukemia-free.
LINKS
For more information:
www.amazonteam.org
www.savebiogems.org
www.nrdc.org
www.earth-policy.org
www.conservationfund.org
www.dcenvironmentalfilmfest.org
www.americanprairie.org